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Brand Manager - Produit cosmétique

29/05/2024
PermanentMoroccoOn site
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Job description

Nous recherchons un Brand Manager (H/F) talentueux et expérimenté pour rejoindre l’équipe d’une entreprise spécialisée dans la production de produits cosmétiques. Le candidat ou la candidate retenu(e) sera responsable de la gestion et du développement des marques de produits cosmétiques, en veillant à ce qu'elles soient alignées avec la vision et les objectifs de l'entreprise.


Responsabilités :

  • Développer et mettre en œuvre des stratégies de marque pour renforcer la notoriété et l'image de nos produits cosmétiques.
  • Analyser les tendances du marché et de la concurrence pour identifier les opportunités de croissance.
  • Superviser les campagnes de marketing et de communication, y compris la publicité, les relations publiques et le marketing digital.
  • Collaborer avec les équipes de vente, de recherche et développement, et de production pour assurer la cohérence des initiatives de branding.
  • Gérer les budgets de marketing et veiller à l'optimisation des ressources.
  • Évaluer l'efficacité des campagnes et initiatives de marque à travers des analyses de performance et des études de marché.
  • Développer des partenariats stratégiques et des collaborations avec des influenceurs et des médias.
  • Assurer une veille permanente sur les innovations et les nouvelles tendances du secteur des cosmétiques.
Profile description


  • Diplôme en marketing, communication, gestion ou domaine connexe.
  • Minimum de 5 ans d'expérience en gestion de marque, de préférence dans le secteur des cosmétiques ou des produits de beauté.
  • Solides compétences en marketing digital et traditionnel.
  • Excellentes capacités de communication écrite et orale.
  • Capacité à analyser les données de marché et à prendre des décisions stratégiques basées sur ces analyses.
  • Créativité et sens de l'innovation.
  • Fortes compétences en gestion de projet et capacité à gérer plusieurs projets simultanément.
  • Esprit d'équipe et capacité à collaborer avec des équipes multidisciplinaires.
  • Connaissance des outils de marketing digital et des plateformes de réseaux sociaux.


Avantages :

  • Rémunération compétitive avec bonus de performance.
  • Assurance santé et autres avantages sociaux.
  • Opportunités de développement professionnel et de formation continue.
  • Environnement de travail dynamique et innovant.

 

Secteur : Production de produits cosmétiques

Lieu : Casablanca, Maroc

Type de contrat : CDI

Brand Manager - Produit cosmétique
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