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Employer branding is a marketing concept that is essential for any company that wants to support its attractiveness and promote loyalty among its talent. While the reasons to build a solid and positive employer brand are clear, you cannot simply wave a magic wand for it to be successful. It requires a series of actions.
Essential employer branding trends in 2024
Employer branding has become essential for companies that want to stand out in the war for talent. In 2024, your employer brand should be authentic, embrace diversity and be flexible to attract the best profiles.
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Back Market, KPMG, Dassault, Shine… These different sized companies all have a strong employer brand that ensures their attractiveness and loyalty and makes their competitors pale by comparison.
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