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Directeur Marketing et Communication Groupe H/F

14/12/2023
PermanentCôte d'IvoireOn site
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Job description

Missions Principales : 

  1. Identification des opportunités de croissance et définition des orientations de développement
  2. Pilotage de la stratégie marketing en vue d’accroître sa visibilité, de faciliter la conquête de nouveaux clients et de stimuler la satisfaction client
  3. Encadrement de l’équipe marketing 

 

Responsabilités :

  • Stratégie Marketing & Communication
  • Gestion des Marques
  • Communication Externe
  • Communication Interne
  • Digital Marketing
  • Événements et Parrainages
  • Reporting et Analyse


Profile description

Profil requis :

  • BAC +5 École de commerce.
  • Expérience d’au moins 10 ans en tant que directeur au sein d’un groupe ayant une activité internationale.
  • Maîtrise des techniques d’analyse de marché, de la réalisation de plans marketing stratégique et du marketing digital.
  • Connaissances des différents médias et de la communication hors médias : sponsoring, promotion des ventes, relations presse, publications, foires et salons.
  • Bonnes connaissances des marchés mondiaux.
  • La maîtrise de l’anglais est un plus dans l'exercice de cette fonction



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Directeur Marketing et Communication Groupe H/F
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