Native Digital Director of Performance
Company Overview
Join one of the world’s largest and most prestigious marketing agencies, renowned for driving innovative campaigns and delivering exceptional performance results for leading global brands. This is your opportunity to make a significant impact in an organization that values creativity, data-driven strategies, and excellence.
Role Overview
As the Native Digital Director of Performance, you will lead the performance marketing efforts, driving measurable results through data-driven campaigns, audience insights, and cutting-edge strategies. You will oversee all aspects of paid media, with a particular focus on native advertising platforms, ensuring the delivery of impactful campaigns that align with clients' business objectives.
Key Responsibilities
- Strategic Leadership
- Develop and execute comprehensive performance marketing strategies with a focus on native advertising platforms (Taboola, Outbrain, etc.).
- Align performance goals with overall marketing objectives and client KPIs.
- Lead cross-functional teams to ensure seamless campaign execution.
- Campaign Management & Optimization
- Oversee the end-to-end management of native advertising campaigns.
- Monitor performance metrics, conduct data analysis, and refine strategies to maximize ROI.
- Identify opportunities for A/B testing, retargeting, and personalization to improve engagement and conversions.
- Client Engagement
- Act as a trusted advisor to clients, providing insights on campaign performance and recommending optimizations.
- Partner with account management teams to ensure client satisfaction and retention.
- Team Development
- Lead and mentor a team of performance marketers, fostering a culture of excellence and continuous learning.
- Provide training on emerging trends, tools, and technologies in native advertising.
- Technology & Innovation
- Stay abreast of the latest tools and platforms in the performance marketing landscape.
- Drive innovation by integrating new technologies and methodologies to enhance campaign effectiveness.
- Reporting & Analytics
- Deliver detailed performance reports to internal stakeholders and clients.
- Translate data into actionable insights to inform future strategies.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.
- Proven experience (8+ years) in performance marketing, with a strong focus on native advertising.
- Expertise in platforms like Taboola, Outbrain, Google Ads, and social media paid channels.
- Strong analytical skills with proficiency in tools like Google Analytics, Tableau, or similar.
- Exceptional leadership and communication skills, with a track record of managing and developing high-performing teams.
- Experience working in a global marketing agency or a similar fast-paced environment is highly preferred.
What We Offer
- Competitive salary and performance-based incentives.
- Access to cutting-edge tools and resources in a global network.
- A dynamic, collaborative, and inclusive work environment.
- Opportunities for professional growth and advancement.
- The chance to work on high-impact projects for world-class clients.
Vergelijkbare banen
De perfecte match is nog maar één stap hiervandaan.
Stuur ons direct uw CV en wij brengen u in contact met een van onze gespecialiseerde recruiter die u zal begeleiden in de zoektocht naar uw droombaan!
Laatste artikels
Een succesvolle employer branding-strategie, in 7 stappen
Employer branding is essentieel voor elk bedrijf dat talent wil aantrekken én behouden. Er zijn tal van goede redenen om een sterk merk als werkgever uit te bouwen. Maar zoiets doe je niet van vandaag op morgen. Hoe pak je dat aan, starten met employer branding?
De strafste employer branding-trends van 2024
Employer branding is in sneltempo uitgegroeid tot een echte must voor werkgevers die het verschil willen maken, in de strijd om toptalent.
7 risico’s die jouw imago als werkgever beschadigen
Bedrijven investeren vandaag aanzienlijke budgetten in de marketing van hun merk als aantrekkelijke werkgever.
Sluit aan bij onze community van professionals en ontdek je potentieel om een verschil te maken in de wereld.
Blijf op de hoogte van het laatste nieuws.