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Digital Channels Business Analyst

04/06/2025
Fixed termBelgiumHybrid
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Functieomschrijving

As a Digital Channels Business Analyst, you will play a pivotal role in transforming high-level requirements and epics into actionable and well-documented user stories for digital channels, including mobile applications, public website, and secure online platforms.

  • Participate in designing and enhancing digital features with the Product Owner.
  • Perform functional analysis and compose detailed user stories with clear acceptance criteria.
  • Collaborate closely with marketing and business to stay attuned to prospect and customer needs.
  • Analyze user behavior and channel statistics to identify areas for improvement.
  • Conceive and define targeted enhancements for digital channels.
  • Coordinate with cross-functional teams, including IT, UX/UI, Marketing, Legal, and Security.
  • Oversee backlog management and prioritize initiatives to maximize impact.
  • Follow up on development activities, supporting the team throughout the lifecycle.
  • Engage in the scrum process, actively contributing in daily and weekly meetings.
  • Monitor user testing phases and collaborate with test teams to define and execute test plans and cases.
  • Prepare and deliver briefings to internal teams on digital changes and releases.

Scope and objectives: Ensure that product developments meet business goals and customer expectations for all digital channels. Maintain an analytical, data-driven approach to drive ongoing optimization and innovation.

  • Master’s degree in Economy, Finance, Marketing, MBA, or equivalent experience required.
  • Professional experience in business analysis, user story writing, stakeholder management, and Agile/scrum methods is key.
  • Understanding of digital channels, and exposure to mobile or web projects, is essential.
  • Knowledge of banking, investment, or trading products and experience with content management systems or marketing is considered a plus.
Profielbeschrijving

We are looking for candidates who thrive in dynamic digital environments and have a keen interest in shaping the future of banking experiences across mobile and web channels. The ideal candidate is an analytical thinker who excels at translating big-picture ideas into clear, actionable user stories and functional requirements, ensuring these are tailored to the needs of both prospects and existing customers.

  • Strategic Mindset: Adept at understanding business objectives and aligning digital channel enhancements with overarching goals. Brings a forward-thinking approach to digital transformation and can anticipate market trends and customer behavior changes.
  • Collaborative and Influential: Naturally skilled at building strong relationships with diverse stakeholders including IT, UX/UI, Marketing, Legal, Security, and beyond. Can facilitate alignment and drive consensus among different teams.
  • Customer-centric: Passionate about understanding customer journeys and behaviors, using insights from customer feedback, analytics, and user testing to identify new opportunities and improvements.
  • Detail-Oriented and Structured: Excellent at breaking down high-level requirements into detailed user stories and acceptance criteria. Pays close attention to detail while maintaining a structured approach to functional analysis and backlog management.
  • Autonomous and Proactive: Can independently manage priorities and take initiative, while also being proactive in identifying risks, solving problems, and suggesting innovative solutions.
  • Agile Advocate: Brings hands-on experience with Agile/scrum methodologies and contributes actively within scrum teams and rituals. Supports the team during development and testing phases, ensuring high-quality deliverables.
  • Multilingual Communication: Fluent in both English and French, able to articulate complex topics clearly in both languages, and brief internal teams effectively on changes that affect their workflows.
  • Educational Background: Holds a master’s degree (or equivalent by experience) in Economy, Finance, Marketing, or an MBA, allowing for robust understanding of financial products and digital business strategies.
  • Digital and Technical Affinity: Comfortable working in digital environments, with a strong grasp of web and mobile applications. Brings experience with content management systems and, ideally, knowledge of banking, investment, or trading products.
  • Project Management and Analysis: Demonstrates solid project management and analytical skills, with the ability to coordinate efforts across functions and deliver on shared goals efficiently.

We seek individuals who are eager to make an impact, driven to continuously improve digital experiences, and committed to bridging business and technology to deliver value for customers. Experience in marketing or with digital initiatives in financial services will be regarded as a strong asset.

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