Smart companies are using their brand image to get a competitive advantage in recruitment.

What we do at Gentis is not just finding talent. We are also good at helping you create a strong employer brand to bring the right people in.

1. What Is Employer Reputation?

Your company’s reputation as an employer is what people think about your company as a workplace. It includes:

●       How do you treat your employees?

●       What is your workplace culture like?

●       What people say about you on social media or job sites?

●       How do you act in your industry and community?

If you have a good reputation, people are willing to work with you. When it’s bad, even great offers of jobs are ignored. This makes employer reputation and talent acquisition somehow intertwined.

2. Why Does It Matter for Hiring?

Job seekers not only pay attention to salary, they want to be proud of what they do.

A strong reputation sets your firm apart and enhances its distinctiveness. It is an indication that you care about people and that you provide a good environment.

This helps you:

●       Attract better candidates

●       Get more job applications

●       Keep employees longer

That is why the hiring strategy must include employer reputation and talent acquisition.

3. What Hurts Your Reputation?

One must know that even such small things are really detrimental to how people perceive your company. Here are some examples:

●       Negative reviews on different websites

●       Long and unclear hiring processes

●       Negative news or social media postsPosts that advertise bad news or negative social media streams

●       Lack of diversity or fair practices.

●       Ignoring employee feedback

In a world where candidates speak and post online, bad impressions can travel quickly. This is where retaining your employer reputation and talent acquisition becomes important.

4. How to Build a Strong Employer Brand?

It’s not easy to increase your employer's reputation, but it’s worth doing. Here’s how to do it:

●      Share your values

Tell people what your company is about. Talk about your culture, your mission, and what makes your team special.

●      Treat candidates well

Be a feedback person while being polite, and make sure that the message is understandable.

●      Listen to employees

Employees who are happy talk positively about their job. Seek feedback, take action, and demonstrate interest.

●      Show your workplace

Display photos, videos and social postings that reveal actual teams and work environments. This builds trust.

●       Stay active online

Share updates through job boards and different websites. Show up in the areas where talent is seeking you.

All these contribute to a positive employer reputation and talent acquisition.

5. Gentis Helps You Build a Great Employer Image

At Gentis, talent goes beyond the job title. That is why we help you stand out not just as a business, but a brand that people would like to work for.

We do this by:

●       Communicating your company values to candidates

●       Assisting you in crafting strong, truthful job advertisements

●       Consulting on how to optimize your hiring process

●       Talent matching that fits into your culture

Gentis not just gets you connected with talent but ensures that your brand is well-positioned for the big talents. That’s the strength of bringing together employer reputation and talent acquisition.

6. Real Benefits of a Strong Employer Reputation

When your company is seen as a great place to work, everything gets easier. When your company is perceived as a good workplace, all things get easier.

●       More applications: There is a demand for more and more people to join your team.

●       Faster hires: Quicker recruiting with shorter search time.

●       Better fit: Candidates match your values and culture candidates will fit your values and culture.

●       Stronger teams: Engaged employees provide more time

●       Better business results: Happy people do better work

It’s not so much hiring as it’s building a business that can attract and keep great people.

7. The Future of Hiring Is Reputation-Driven

Today’s job seekers research. They read reviews, are visiting your website and following you on social media. If they don’t like what they see, they will not apply.

Therefore, if you want to remain at the top and have an edge in a competitive market, spend on your reputation. Build a reputation as a people-loving company—and follow it with actual deeds.

Employer reputation and talent acquisition will be even more interwoven in the future.

Conclusion

Employer reputation and talent acquisition are closely related. With a powerful image, you can draw the best of the best, achieve trust, and accelerate the growth of your team.

At Gentis, we understand this. That is why we help you to establish a reputation, attracting the best professionals, either local or global.

Ready to hire top-notch talent with a much stronger brand? Partner with https://www.gentis.com/en today.