The Role

We're looking for a senior e-commerce manager to own the P&L of our online sales activity end to end — not just execute operationally, but be accountable for the revenue generated. This isn't a merchandising or catalogue-upload role. You'll treat every sale as a business you're running: setting targets, analyzing performance in real time, identifying why conversion is or isn't happening, and acting on it before, during, and after the sale. You'll have full visibility into the numbers and be expected to defend them.

This role reports directly to the CEO and is designed to grow into a Head of Online Sales position as the team and scope expand.

What You'll Own

Commercial Performance (P&L)

• Full ownership of e-commerce revenue, conversion rate, AOV, and margin across all sales events
• Set and own sales targets per event, in collaboration with leadership and brand partners
• Be the single point of accountability when a sale under- or over-performs — and know why

Sale Creation & Catalogue Execution

• Oversee catalogue import, pricing logic, and merchandising for each sale
• Ensure every sale is structured to convert: product sequencing, pricing visibility, stock prioritization

Conversion & UX

• Own and drive the technical roadmap to continuously improve site conversion
• Bring strong UX judgment — constantly ask "why isn't this converting" and "what would move the number"
• Work with the development team to prioritize and ship improvements based on data, not opinion

Reporting & Insights

• Produce a structured post-mortem report for every sale: traffic, conversion funnel, channel attribution, basket behavior
• Translate insights into concrete changes for the next sale — this role is about compounding learning, not just reporting numbers

Cross-Functional Execution

• Partner closely with Marketing & Social Media to build and amplify campaigns for each sale (briefing, timing, channel mix)
• Partner with Operations to guarantee on-time delivery and a smooth post-purchase customer experience
• Act as the commercial glue between sales performance, marketing execution, and fulfillment

The Ideal Candidate

You bring 5+ years of e-commerce experience, ideally in flash sales, private sales, or off-price retail. You've already managed e-commerce sites or flash-sale platforms and know what good looks like — both in terms of commercial discipline and site performance.

You have demonstrated ownership of an e-commerce P&L — not just site administration or catalogue management. You're genuinely comfortable in data (analytics platforms, e-commerce tools) and deeply curious about why numbers move. You bring solid UX intuition and have driven conversion-rate improvements by collaborating with technical teams.

You're experienced briefing and collaborating with marketing and social teams on campaign execution. You have operational rigor — you understand that a great campaign with a late delivery is a bad customer experience. You're autonomous, low-maintenance, and comfortable being the accountable owner of a number.

You're fluent in English and ready to be one of the most senior commercial hires, with direct access to leadership and real ownership from day one.