About the Role

Gentis Group is seeking a creative and strategic Content Manager to lead content initiatives across our four key brands: Gentis, Homini, Wiggli, and Gentis Academy. This role is pivotal in shaping our voice, strengthening our market presence, and delivering value-driven content tailored to recruiters and, secondarily, job seekers in the talent and staffing industry.

You will oversee the end-to-end content lifecycle—from ideation and production to distribution and performance tracking—while ensuring each brand's identity is distinct, engaging, and aligned with our group mission.

Key Responsibilities

Content Strategy & Planning

• Develop and own a comprehensive content calendar for all four brands.
• Create and execute multi-channel content strategies targeting recruiters and jobseekers.
• Align content with business goals, brand positioning, and audience insights.

Content Creation & Execution

• Generate high-impact content ideas and lead the creation and repurposing of materials across our brands, covering topics like industry trends, hiring tips, legal insights, surveys, and more.
• Ensure consistency in tone, style, and brand-specific voice across platforms and formats. 
• Source and coordinate a team of freelancers for design, copywriting, podcast editor to ensure high-quality content production.
• Deliverable
• • 2 newsletters per month per brand (total of 8/month)
  • 3 social media posts per week per brand on Linkedin and Meta
  • 2 Employee advocacy specific content per week per brand on Linkedin
  • Organic job offer advertising on Meta and TikTok
  • 2 podcasts per month and snippets production

Podcast Content Management

• Manage the editorial calendar and content distribution for “Le Mouton à Cinq Pattes”, our signature podcast.
• Collaborate on episode themes, guest selection, and publishing timelines.
• Generate snippets of each episode : 
• • Social media clips (30–90 sec highlights for LinkedIn, Instagram Reels, TikTok)
  • Visual quotes or audiograms with captions
  • Transcription-based pull quotes for carousels or blog posts
  • Newsletter teasers linking to full episodes

Employee Advocacy Program

• Manage the employee advocacy strategy across all brands.
• Generate ready-to-share content for employees to publish on their own networks (especially LinkedIn).
• Establish and maintain posting cadences, ensuring timely distribution across the team.
• Track and analyze the impact and ROI of employee-driven content initiatives.

SEO & Analytics

• Leverage SEO best practices to boost content visibility and engagement.
• Monitor and report on content performance across platforms.
• Continuously optimize content based on analytics, audience feedback, and trends.

Community Engagement

• Collaborate with Talent and Sales teams to gather insights and ensure messaging aligns with audience needs.
• Foster community interaction through engaging content formats like polls, videos, carousels, and Q&A.