Paid Search Senior Associate
Your role:
The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Your key responsibilities:
• Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff
• Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
• Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
• Coaches and develops junior staff, supervising their projects and day to day activities
• Builds strong relationships across client services team and with client
Skills and Experience:
• Bachelor’s degree (preference in Performance Marketing, Data Analytics, or related field).
• 3-5 years of paid search experience.
• Proficiency in analytics platforms (e.g., Google Analytics, Adobe).
• Hands-on experience managing online campaigns across various vendors (Google, MSN, Yahoo, Facebook, etc.).
• Strong understanding of SEM fundamentals.
• AdWords certification is a plus.
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